Rob Rebak

CEO, Forefront Telecare

About me

A 30 year healthcare industry veteran, Rob has been leading high-growth digital and tech-enabled health companies for the past 20 years and is passionate about improving behavioral health. He is currently the CEO of Forefront Telecare, a behavioral telehealth company serving seniors in communities across 30 US states, where he is responsible for company vision, strategy, growth, culture, and overall operating performance. He was previously President and CEO of AbleTo, a behavioral telehealth company serving adult health plan members nationwide, and President, Consumer Solutions for Sharecare, a health and wellness patient engagement platform. He joined Sharecare through its acquisition of QualityHealth, a digital patient acquisition and engagement platform, where he was Chairman and Chief Executive Officer. Rob also previously served as Managing Partner of Rosetta, which was later acquired by Publicis. He joined Rosetta through its acquisition of SimStar, where he served as President of the healthcare-specific digital marketing firm. He has raised over $60 million in growth capital from both strategic and financial investors, and has led two successful company sale transactions. Rob has served on public company, private equity backed company and not for profit Boards, and currently serves on the Boards of Catasys and The Quell Foundation. Earlier in his career, Rob held commercial and leadership roles at Pfizer, Merck, and Bristol-Myers Squibb.

Rob holds an MBA in Finance and Marketing from The University of Chicago Booth School of Business and a BA in History and Economics from Vanderbilt University.


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