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Shana Hoffman

President & CEO, New Directions

About me

Shana Hoffman is President & Chief Executive Officer of New Directions. Her background combines a unique understanding of the healthcare industry through her experience in Fortune 500, private equity-backed and early stage healthcare companies. Prior to joining New Directions, Shana served as both senior vice president of Corporate Transformation and Chief Operating Officer of the Tri-State Mid-Atlantic Region at Beacon Health Options. While in this role, she led client and provider operations for a region serving over 20 health plans and state direct customers and over nine million members. She improved operational performance for clients and the organization overall.

Before joining Beacon, Shana directed client development and growth efforts at Kyruus, a leader in provider search and scheduling solutions for hospitals and health systems. While there, she was instrumental in establishing key client relationships and developing go-to-market strategy. During her tenure, she increased revenue five-fold. Earlier in her career, Shana worked at DaVita Inc. in the corporate strategy group and began her career at Deloitte Consulting.

Hoffman also was the co-founder of CareSolver a senior care technology startup helping family caregivers of seniors manage and coordinate care. She also serves on the national board of Reach Out & Read, a non-profit focused on early childhood literacy.

Shana graduated cum laude from the University of Pennsylvania with a Bachelor of Science degree in engineering and earned an MBA from Harvard Business School.

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