National Practice Leader of Health and Wellbeing, OneDigital Health and Benefits
Shira brings 15 years of experience in corporate wellness and healthcare, innovative and cost-saving strategies, and an infectious enthusiasm for wellbeing. Shira creates organizational strategies to manage healthcare costs, promote wellbeing and engagement, and ensure OneDigital clients maximize their workforce and organizational performance. OneDigital’s three-prong approach to Health & Wellbeing includes proprietary tools to identify cost drivers, organizational challenges, and employee needs and interests. Prior to OneDigital, Shira developed medical management and care coordination programs including a reference-based pricing plan as the VP of clinical affairs for a health plan administrator. Her wellbeing and employee engagement consulting experience includes program development, compliance and evaluation, oversight of implementation and operations, and creating customized strategic plans.
Shira’s academic background includes a BS in Sports Medicine and an MS in Sports Administration from Florida State University. She has also completed coursework for her PhD in Health Services Research at UNC Charlotte and taught at the undergraduate level. Her area of study focused on primary care and appropriate healthcare utilization including: use of the Emergency Department, chronic disease management, and compliance with well-visits and preventive screenings.
Shira attributes her career in health and wellbeing to her early exposure to health and fitness as an aerobics instructor and strength and conditioning coach in college. Shira remains enthusiastic about exercise from yoga to crossfit. You can also find her in the woods with her German Shepherd, Cajun. Born and raised in New Orleans, Shira remains a foodie, true to her roots (extra motivation to stay active)!
Director of Behavioral Health Client Partnerships and Product Innovation, Horizon Blue Cross Blue Shield of New Jersey