Kat McDavitt is the founder of Innsena and head of the consultancy's market access practice. Previously Kat served as chief of external affairs and chief marketing officer for Collective Medical, leading government and public affairs, market access, marketing, advocacy and public relations. Collective was acquired by PointClickCare in December, 2020. Kat has consulted with more than 75 healthcare technology companies on go-to-market, communications and corporate strategy. Her experience positioning healthcare companies ranges across small angel-funded start-ups to multi-vertical publicly-traded corporations. Innsena is a boutique go-to-market consultancy Kat founded to exclusively serve the healthcare technology sector. Prior to starting Innsena, she spent more than seven years with Dodge Communications, now known as MERGE Atlanta, where she served as vice president leading the agency’s strategic services division. As vice president of strategic services, Kat handled corporate strategy and positioning, regulatory and government affairs, and high-profile media and analyst relations initiatives. She was embedded in several of the agency’s most notable healthcare technology accounts including Change Healthcare, Surescripts, NextGen Healthcare, and Kareo.