Speaker's Profile

Greta McAnany is a mental health innovator at the frontier of youth mental health and AI. As founder and CEO of Blue Fever, one of the first evidence-based mental health AI chatbots for youth, launched via SMS in 2017, she pioneered conversational AI for youth wellbeing before it was a category, supporting over three million young people globally and earning recognition from RockHealth, Forbes, and Apple's App of the Day.Now as Executive Director of MCert, Greta is leading a non-partisan organization that both defines evidence-informed Quality Standards for subclinical digital youth mental health tools and coordinates key stakeholders needed to drive their adoption and implementation in real-world settings. MCert�s Quality Standards balance safety, risk, outcomes, and engagement, grounded in how young people actually experience value. MCert enables funders, technology leaders, and policymakers to confidently identify, fund, and scale high-quality subclinical digital mental health and wellbeing tools.A 2024 RockHealth Digital Health Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work has been featured in TechCrunch, Forbes, CBS, NBC, Nylon, and Masters of Scale.